Types of Vacationers in Bali

• Romantic Couples (Honeymooners, Wedding Trips)

Bali, as a global romance hub, attracts couples with 6,000–16,000 weddings per year and 46% of tourists classified as "for couples." They prefer premium rooms and exclusive services.

Spending: High, with a focus on luxury accommodations (e.g., ADR for conceptual hotels reaches $250 vs. $200 for standard hotels). Expenses include spa treatments, romantic dinners, and excursions, potentially raising the daily spend to $500–600 per couple.

• Business Travelers (MICE Segment)

Represented at conferences and business meetings.

Spending: High ADR ($200–300), but constrained by corporate budgets. Length of stay is typically short, with minimal personal expenses. Their spending is limited by corporate policies and excludes additional services.

• Family Tourists

Traveling with children, they choose family rooms or villas with extra amenities.

Spending: Medium, ranging from $150–250 per day per family, with a focus on saving and longer stays.

• Individual Travelers (Backpackers, Youth)

Focused on budget options (3-star hotels with an ADR of about $100–150).

Spending: Low, with minimal expenses for accommodation and food.

• Groups of Friends or Party Tourists

Traveling for leisure or entertainment.

Spending: Medium, ranging from $150–200 per day per person, with a focus on group activities.

Conclusion:

Romantic couples stand out as the highest-yield guest segment in hotels, especially in conceptual properties. Their willingness to invest in exclusive experiences (premium rooms, spa, personalized services) leads to a significantly higher average spend. This propensity for luxury and service spending ensures maximum profitability, making this segment a strategic priority for the hotel industry in Bali.