Who and Where Books Accommodation in Bali?

Key facts about booking accommodation in Bali:

Airbnb is not the main source of clients, it covers no more than 30% of the market and is more suitable for long-term rentals. The main users are Americans and Australians who come for a long time.

Booking and Agoda are the main players in the short-term rental segment. Tourists who come for 1-2 weeks often choose these services.

Asian travelers practically do not use Airbnb, preferring local platforms and agencies.

TripAdvisor works more as a source of reviews, but is not a key tool for booking.

What does this mean for us and investors?

When selling real estate, it is important to consider not only the popularity and concept of the property, but also the platforms through which it will be rented out.

Maximum profitability is possible only with an integrated approach - this means that the property must be presented in all possible sales channels.

The choice of a management company (MC) is a key factor in success. The management company must be able to work not only with Airbnb, Booking, Agoda, but also with local and international agencies and aggregator sites in order to ensure maximum occupancy and high profitability.